{"id":987583796,"date":"2024-06-10T15:40:09","date_gmt":"2024-06-10T13:40:09","guid":{"rendered":"https:\/\/finsea.com\/2024\/07\/02\/finsea-group-rebranding\/"},"modified":"2024-07-22T10:48:42","modified_gmt":"2024-07-22T08:48:42","slug":"finsea-group-rebranding","status":"publish","type":"post","link":"https:\/\/finsea.com\/en\/highlighted\/finsea-group-rebranding\/","title":{"rendered":"Finsea Group Rebranding"},"content":{"rendered":"

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Finsea, a leader in port logistics, is presenting a strategic and visual overhaul.<\/h2>\n

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The holding company is now divided into three specialized units: Shipping Agency, Land Transport, and Global Logistics, synergizing to meet market demands.<\/p>\n

CEO Aldo Negri emphasizes, \u201cThe Group\u2019s growth has accelerated over the years, with the creation of new partnerships and companies, each with its own market and brand. We realized that this fragmentation prevented a clear view of Finsea and paradoxically some of our main activities were not associated with the Group.<\/p>\n

Our strategy today is to enter the market with a unified image and channel the communicative power of all our companies under one name.\u201d<\/o:p><\/p>\n

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Finsea\u2019s rebranding strives for communicative simplicity while preserving the brand\u2019s authenticity with its historic lettering and iconic wave-arrow symbols. Our colours, red and silver, remain unchanged, while three distinctive new colours will represent the main business units. The rebranding process, culminating in 2029, will involve most group companies, solidifying Finsea\u2019s global market identity.<\/span><\/span><\/p>\n

The new graphic image reflects Finsea\u2019s commitment to clarity and efficiency. The graphic renewal accompanies a rebranding process that will see company brands merge into the business unit brands, marking a journey of half a century of excellence and innovation.<\/p>\n

 <\/p>\n

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Finsea, a leader in port logistics, is presenting a strategic and visual overhaul.The holding company is now divided into three specialized units: Shipping Agency, Land Transport, and Global Logistics, synergizing to meet market demands. CEO Aldo Negri emphasizes, \u201cThe Group\u2019s growth has accelerated over the years, with the creation of new partnerships and companies, each […]<\/p>\n","protected":false},"author":3,"featured_media":987583770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[22,24],"tags":[],"class_list":["post-987583796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlighted","category-news-en"],"_links":{"self":[{"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/posts\/987583796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/comments?post=987583796"}],"version-history":[{"count":0,"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/posts\/987583796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/media\/987583770"}],"wp:attachment":[{"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/media?parent=987583796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/categories?post=987583796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/tags?post=987583796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}