[et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _dynamic_attributes=”background_image” _module_preset=”default” background_image=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” background_position=”top_center” background_enable_video_mp4=”off” transform_translate_linked=”off” z_index=”50000″ width=”95%” module_alignment=”center” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” background_color=”rgba(51,51,51,0.6)” background_enable_video_mp4=”off” width=”100%” custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”|600||on|||||” text_text_color=”#E4E4E4″ text_font_size=”57px” text_line_height=”1em” header_font=”|700|||||||” header_text_color=”#E4E4E4″ header_font_size=”60px” header_2_text_align=”center” header_2_text_color=”#E4E4E4″ header_2_line_height=”1.2em” text_orientation=”center” max_width=”83%” module_alignment=”center” min_height=”24.8px” custom_margin=”251px||251px||true|false” custom_margin_tablet=”300px||300px||true|false” custom_margin_phone=”300px||300px||true|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font_size=”20px” custom_padding=”16px|||||” locked=”off” global_colors_info=”{}”]<\/p>\n
About 80% of people drink coffee in Italy.
The remaining 20% are probably children!<\/p>\n
Joking aside, coffee is much more than a beverage: it is a daily ritual, a cultural habit that starts our day. Italy is often called the homeland of coffee, even though it is not a primary producer.<\/p>\n
But where does the aroma that wakes us up every day, come from?
What journey does it take to reach us?<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”95%” module_alignment=”right” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width=”100%” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.5″ _module_preset=”default” background_image=”https:\/\/finsea.com\/wp-content\/uploads\/2026\/01\/1617183505143.jpg” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”250px||250px||true|false” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.5″ _module_preset=”default” background_image=”https:\/\/finsea.com\/wp-content\/uploads\/2026\/01\/1617183569357.jpg” global_colors_info=”{}”][et_pb_code _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”250px||250px||true|false” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_text_color=”#336190″ header_2_font=”|700|||||||” header_2_text_color=”#AD0717″ header_2_font_size=”55px” header_3_text_color=”#369090″ header_3_font_size=”36px” custom_margin=”||29px|||” header_2_font_size_tablet=”55px” header_2_font_size_phone=”45px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/finsea.com\/wp-content\/uploads\/2024\/06\/Componente-31-\u2013-1.png” title_text=”Componente 31 \u2013 1″ _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”-10px||9px|||” custom_margin_tablet=”130px|||||” custom_margin_phone=”0px||50px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font_size=”20px” custom_padding=”16px|||||” locked=”off” global_colors_info=”{}”]<\/p>\n
We discussed this with Matteo Bianchi who is a coffee trader at Lavazza, one of the symbols of Italian coffee worldwide.<\/p>\n
As a company we manage part of the maritime transport of coffee beans from Vietnam, the world\u2019s second-largest producer after Brazil and the main supplier of Robusta coffee: a traffic of several hundred containers per year. <\/p>\n
Robusta, compared to Arabica, has a more intense and robust flavor, characteristics that pairs perfectly with the Italian espresso style. It grows at lower altitudes and is more resilient to environmental conditions and yields more per plant. Arabica grows at higher altitudes, is more delicate and less resistant to external factors. <\/p>\n
Vietnam also cultivates Arabica, but in much smaller quantities: about a third of Robusta production, roughly one million sacks.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”4.25.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” background_enable_color=”off” width=”100%” min_height=”500px” custom_margin=”||||false|true” custom_margin_tablet=”||||false|true” custom_margin_phone=”||||false|true” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”|||7%|false|false” custom_padding_tablet=”|||7%|false|false” custom_padding_phone=”|10%||10%|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font_size=”20px” header_font=”|700|||||||” header_font_size=”47px” header_2_font=”|700|||||||” header_2_font_size=”46px” custom_margin=”50px||50px||true|false” custom_margin_tablet=”50px||50px||true|false” custom_margin_phone=”50px||50px||true|false” custom_margin_last_edited=”on|desktop” custom_padding=”16px|||||” locked=”off” global_colors_info=”{}”]<\/p>\n
Coffee plantations are mainly located in the central-southern part of Vietnam. October and January is the harvest season and one of the most delicate phases of the entire production process. <\/p>\n
Coffee cherries are picked using a technique called stripping: the picker runs their hand along the branches, collecting all the cherries in a single motion. These are then transferred to areas, where they are left to dry under the sun. <\/p>\n
Rain or high humidity can seriously compromise the harvest, making this stage particularly critical.<\/p>\n
Subsequently, the beans are extracted from the fruit (usually two per cherry) and transported to the mills, where moisture control, removal of external residues, and sorting by size and quality take place. <\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” background_image=”https:\/\/finsea.com\/wp-content\/uploads\/2026\/01\/1617183629554.jpg” global_colors_info=”{}”][et_pb_code _builder_version=”4.25.1″ _module_preset=”default” min_height=”400px” custom_padding=”||178px|||” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#E4E4E4″ width=”100%” min_height=”500px” custom_margin=”||||false|true” custom_margin_tablet=”||||false|true” custom_margin_phone=”||||false|true” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”|||7%|false|false” custom_padding_tablet=”|||7%|false|false” custom_padding_phone=”|10%||10%|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font_size=”20px” header_font=”|700|||||||” header_font_size=”47px” header_2_font=”|700|||||||” header_2_font_size=”46px” custom_margin=”50px||50px||true|false” custom_margin_tablet=”50px||50px||true|false” custom_margin_phone=”50px||50px||true|false” custom_margin_last_edited=”on|desktop” custom_padding=”16px|||||” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/em><\/p>\n Now the coffee is ready to embark on its long journey to Italy.<\/p>\n Transport from Vietnam is mainly by 20-foot containers, each holding about 320 sacks of 60 kg, or up to 21 tons in bulk.<\/p>\n A feeder service initially connects the port of departure to Singapore, where containers are transferred to larger vessels serving the Far East\u2013Europe routes.<\/p>\n To preserve product quality, coffee is loaded according to specific standards set by the importer, aiming to minimize moisture damage.<\/p>\n Common solutions include:<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” background_image=”https:\/\/finsea.com\/wp-content\/uploads\/2026\/01\/1617203720398.jpg” global_colors_info=”{}”][et_pb_code _builder_version=”4.25.1″ _module_preset=”default” min_height=”400px” custom_padding=”||178px|||” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” background_enable_color=”off” width=”100%” min_height=”500px” custom_margin=”||||false|true” custom_margin_tablet=”||||false|true” custom_margin_phone=”||||false|true” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”|||7%|false|false” custom_padding_tablet=”|||7%|false|false” custom_padding_phone=”|10%||10%|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font_size=”20px” header_font=”|700|||||||” header_font_size=”47px” header_2_font=”|700|||||||” header_2_font_size=”46px” custom_margin=”50px||50px||true|false” custom_margin_tablet=”50px||50px||true|false” custom_margin_phone=”50px||50px||true|false” custom_margin_last_edited=”on|desktop” custom_padding=”16px|||||” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/em><\/p>\n The sea journey from Ho Chi Minh City to Genoa takes about 26 days on average (over 40 days if routed around Africa via Suez). Upon arrival, the containers are handled by specialized customs operators, who manage the necessary documentation for external transit, allowing the goods to circulate within the European Union without immediate payment of customs duties. <\/p>\n The coffee is then transferred to customs warehouses in Liguria and Piedmont, where custom procedures are completed.<\/p>\n Here samples are taken for:<\/p>\n health inspections in accordance with current regulations (DPR 470). [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” background_image=”https:\/\/finsea.com\/wp-content\/uploads\/2026\/01\/1617203779772.jpg” global_colors_info=”{}”][et_pb_code _builder_version=”4.25.1″ _module_preset=”default” min_height=”400px” custom_padding=”||178px|||” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_text_color=”#336190″ header_2_font=”|700|||||||” header_2_text_color=”#AD0717″ header_2_font_size=”55px” header_3_text_color=”#369090″ header_3_font_size=”36px” custom_margin=”||29px|||” header_2_font_size_tablet=”55px” header_2_font_size_phone=”45px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/finsea.com\/wp-content\/uploads\/2024\/06\/Componente-31-\u2013-1.png” title_text=”Componente 31 \u2013 1″ _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”-10px||9px|||” custom_margin_tablet=”130px|||||” custom_margin_phone=”0px||50px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font_size=”20px” custom_padding=”16px|||||” locked=”off” global_colors_info=”{}”]<\/p>\n Finally, the beans arrive at Lavazza\u2019s Piedmont plants, including Settimo Torinese and Gattinara, where they are transformed into the finished product.<\/p>\n The coffee is blended, roasted, and packaged in various forms: ground, whole bean, or in capsules. There is also a plant dedicated exclusively to decaffeination, located in the province of Isernia. <\/p>\n A journey of thousands of kilometers that ends every morning, with aroma of coffee filling our homes.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”4.25.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" About 80% of people drink coffee in Italy.\n
Arrival in Italy and Quality Checks<\/h2>\n
\n
Only after passing all tests can the coffee continue its journey.<\/p>\nFrom Roasting to the Cup<\/h2>\n
\nThe remaining 20% are probably children!
\nJoking aside, coffee is much more than a beverage: it is a daily ritual, a cultural habit that starts our day. Italy is often called the homeland of coffee, even though it is not a primary producer.<\/p>\n","protected":false},"author":1,"featured_media":987586017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-987586505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-land-transport-en"],"_links":{"self":[{"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/posts\/987586505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/comments?post=987586505"}],"version-history":[{"count":6,"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/posts\/987586505\/revisions"}],"predecessor-version":[{"id":987586514,"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/posts\/987586505\/revisions\/987586514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/media\/987586017"}],"wp:attachment":[{"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/media?parent=987586505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/categories?post=987586505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finsea.com\/en\/wp-json\/wp\/v2\/tags?post=987586505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}